For those lucky enough to have experienced them,
superblooms
are rare flowering events when spring comes alive with explosions of wildflowers so vast that they cover hundreds of miles.
Native flower seeds can stay dormant in deserts and grasslands for years, waiting until the perfect conditions align to germinate and transform into magical seas of colorful, flowing blossoms.
evokes that same kind of gorgeous overwhelm of flowers, all year round
Cultivating
Community
Superbloom is a welcoming space for an exuberant, flower-loving community that cheers on originality, boldness, and joy.
Celebrating the natural abundance all around us, Superbloom aspires to bring joy each day, blanketing the world with a riot of colorful floral patterns and building community roots through innovative botanical expressions.
Together, we seek out creative expression, champion collaboration, and develop vibrant partnerships with artists, designers, creators, farmers, crafters, and other inspiring entrepreneurs.
Drawing lessons from – and encouraging a deeper connection with – nature, Superbloom is a space where people are celebrated for their unique strengths that make the whole a stronger environment.
We’re so glad you’re here!
We donate a portion of our annual profits to local organizations in Northern California that are focused on reproductive justice, mutual aid, and Indigenous sovereignty & land reparations.
Building our bouquet
Superbloom is growing into a vibrant collective of contributors that includes creative entrepreneurs, imaginative artists, and passionate flower enthusiasts.
From chefs and writers to home gardeners and floral-pattern obsessives, we all share a peculiar and delightful affiliation in seeing the world through a frame bursting with blooms.
If you’re interested in contributing content or projects to Superbloom—or have a topic, artist, or idea you’d like us to know about—give us a shout at hello@superbloomstyle.com
Our beginnings
Well before dreaming of Western flora and landing in California, Superbloom founder Kristen Hayes was rooted in the Midwest, collecting dandelions into tiny bouquets as a toddler, relishing her role as a flower girl in weddings (five times over!), and confining her pre-teen self inside tents on family camping trips to read fashion magazines.
Throughout high school and college, she embroidered flowers onto her jeans, unearthed vintage dresses in dusty thrift shops, and fell in love with floral prints after happening upon bright flea-market finds while on a week-long student ticket to Paris. Patterns, color, and a love for all things floral had begun to bloom.
Cutting her teeth in book publishing, fashion, media, and merchandising and overseeing crafts, floral, and home decor partnerships at Martha Stewart, Kristen spent more than a decade in New York, L.A., and Chicago launching retail brands and pairing design visions with innovative brand campaigns.
In between late nights of live music at dive bars and long work days, Kristen’s closet continued to burst with color: wild, vintage floral maxi dresses, wallpaper samples, flower seed packets, floral Dr. Martens – floral everything!
She crafted her own flower-covered lampshades, baked five-tier wedding cakes covered in real roses, decorated Christmas trees with giant blooms, and traveled along Highway 1 to search for swaths of wild poppies on the grassy beach dunes of the Pacific.
Settling in Northern California to be able to wander lush redwood forests with her husband and young sons, Kristen took stock of her closet and floral-filled brain. After years of combing through vintage stores, tending to rare flowers and ferns in her own garden, scouring brands for the most colorful floral prints, and road-tripping to botanic gardens, Superbloom was born.
Serving up cheerful irreverence and encouraging people to bring more flowers into the world, petal by petal, Superbloom embraces a carefree attitude toward bold florals and celebrates imaginative flower-focused creations in every corner of the world.
Let it bloom!
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